Singer is a trusted international brand for over 160 years. Singer is famous for its first practical sewing machine for general domestic use, incorporating the basic eye-pointed needle and lock stitch developed by Elias B. Howe. By 1860 the company was the largest manufacturer of sewing machines in the world. Known for their leadership in industry due to their commitment to quality, reliability, innovation, hire purchase finance, and service.
Singer emphasized the role of women and their relationship to the home, evoking ideals of virtue, modesty, and diligence. Though the sewing machine represented liberation from arduous hand sewing, it chiefly benefited those sewing for their families and themselves. For many women, Singer gave them independence and an ability to build a career.
By making simple, easy to use machines, Singer sewing machines have moved with the times. Their machines are easier to use, thus making them a perfect gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting. All Singer products have been electrically approved and come with a full manufacturer’s warranty.
The Singer Corporation produces a range of consumer products, including sewing machines, Singer Overlocker & Surgers. Now in Australia, is part of Blessington Group, which also imports the Pfaff and Husqvarna brands.
Hobbysew is a No 1 sewing machine dealer in Australia stocking Singer, with many dealerships including, Husqvarna, Handi Quilter, Janome, Brother, Bernina and many more.